Samra-Fredericks2003
Samra-Fredericks2003 | |
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BibType | ARTICLE |
Key | Samra-Fredericks2003 |
Author(s) | Dalvir Samra-Fredericks |
Title | Strategizing as lived experience and strategists everyday efforts to shape strategic direction |
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Tag(s) | EMCA, Strategizing |
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Year | 2003 |
Language | English |
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Journal | Journal of Management Studies |
Volume | 40 |
Number | 1 |
Pages | 141–174 |
URL | Link |
DOI | 10.1111/1467-6486.t01-1-00007 |
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Abstract
This paper draws together the ethnographic and ethnomethodological/conversation analytic traditions to outline an innovative and multidisciplinary approach for researching strategists-at-work. Ethnography is premised upon close-up observation of naturally occuring routines over time/space dimensions and ethnomethodology/conversation analysis, upon a study of people’s practices and inherent tacit ‘methods’ for doing social and political life, much of which is accomplished through talk. Through the observation and recording of strategists talk-based interactive routines and from drawing upon seminal studies within the social sciences, the paper aims to map out a number of analytical routes for a fine-grained analysis of strategists’ linguistic skills and forms of knowledge for strategizing. This includes their speaking of morals and the assembly of emotion as they construct a shared definition of the future. To illustrate the approach and its scope, the paper draws upon one ethnomethodologically informed ethnography. It will specifically focus upon aspects of the relational-rhetorical basis of strategic effectiveness as constituted by one strategist who was judged, from amongst a group of six, to have influenced strategic processes.
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