Rasmussen2023a
| Rasmussen2023a | |
|---|---|
| BibType | INCOLLECTION |
| Key | Rasmussen2023a |
| Author(s) | Gitte Rasmussen, Theo van Leeuwen |
| Title | Introduction |
| Editor(s) | Gitte Rasmussen, Theo van Leeuwen |
| Tag(s) | EMCA, Shopping, Multimodality |
| Publisher | Routledge |
| Year | 2023 |
| Language | English |
| City | New York |
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| Journal | |
| Volume | |
| Number | |
| Pages | 1–12 |
| URL | Link |
| DOI | 10.4324/9781003284123-1 |
| ISBN | |
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| Howpublished | |
| Book title | Multimodality and Social Interaction in Online and Offline Shopping |
| Chapter | |
Abstract
Introducing a volume of studies on online and offline shopping, this chapter opens with a discussion of the history of shopping, the many forms of shopping, and the role of shopping in the social and cultural life of human communities. The chapter then reviews how the various studies included in the volume explore two themes: multimodality, shopping as involving all the senses and using a wide range of forms of communication; and shopping as social interaction, including forms of shopping that are managed top-down or even programmed, as in online shopping, and forms of shopping that are created and coordinated in situ by buyers and sellers, as in certain kinds of markets. The chapter ends by discussing the multidisciplinary nature of the volume, which brings together a range of approaches to the study of multimodal social interaction, including ethnomethodological, conversation analytical, and social semiotic approaches, and by reviewing the literature on shopping in each of these fields.
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