Mondada2020g

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Mondada2020g
BibType INCOLLECTION
Key Mondada2020g
Author(s) Lorenza Mondada
Title Sensorial explorations of food: How professionals and amateurs touch cheese in gourmet shops
Editor(s) Asta Cekaite, Lorenza Mondada
Tag(s) EMCA, touch, Social interaction
Publisher Routledge
Year 2020
Language English
City London
Month
Journal
Volume
Number
Pages 288-310
URL Link
DOI 10.4324/9781003026631-13
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title Touch in Social Interaction: Touch, Language, and Body
Chapter

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Abstract

While interpersonal touch is increasingly being addressed within the ethnomethodological and conversation analytic literature, touching materiality has so far been largely neglected. While touching another involves the other’s embodied responses, touching an object has a different intersubjective dimension, which relies on the visible, observable, and witnessable dimension of touch as well as on its consequentiality for ongoing social activity. This chapter proposes an ethnomethodological and conversation analytic approach toward touching objects in social interaction, revealing how this form of touch addresses specific material qualities in a public and accountable manner, sharing an understanding and consequentiality for further actions in social interaction. The focus is on the way in which professionals and amateurs touch cheese in gourmet shops. This focus enables the systematic study of the sequential environments in which these two categories of participants engage in the touching of products, with different tactile practices, different rights and obligations, and different consequences for the progression of the course of action. The data are video recordings of encounters in cheese shops in different European countries.

Notes