Buttny2020

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Buttny2020
BibType ARTICLE
Key Buttny2020
Author(s) Richard Buttny, Etsuko Kinefuchi
Title Vegans' problem stories: Negotiating vegan identity in dealing with omnivores
Editor(s)
Tag(s) discursive constructionism, discourse analysis, Discursive Psychology, discursive practices, ideological dilemma, omnivores, problem stories, vegan, identity, food consumption
Publisher SAGE Publications Ltd
Year 2020
Language
City
Month nov
Journal Discourse & Society
Volume 31
Number 6
Pages 565–583
URL Link
DOI 10.1177/0957926520939689
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
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Abstract

Given the fact that being vegan is generally considered odd or deviant from the mainstream norms of carnism, we examine how vegans manage such social positioning in their dealings with omnivores. This article employs a discursive analysis of vegans' narratives of problematic moments with omnivores and how they manage such situations and their identity. The vegans' narratives ranged from problem stories where some troublesome event occurred, but was not resolved, to solution stories of the best ways of dealing with meat eaters. In each case, being vegan is a social positioning that is problematized in various ways and a positioning that needs to be accounted for. The narrators give voice to themselves or others through the discursive practices of metadiscourse and reported speech in constructing the problem story. Vegans face the ideological dilemma in how to speak about their veganism as choice of diet, for environmental reasons or ethical considerations.

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