Bezemer-Mavers2011

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Bezemer-Mavers2011
BibType ARTICLE
Key Bezemer-Mavers2011
Author(s) Jeff Bezemer, Diane Mavers
Title Multimodal transcription as academic practice: a social semiotic perspective
Editor(s)
Tag(s) EMCA, Keywords: multimodal transcription, visual methods, video analysis, social semiotics, discourse analysis, conversation analysis
Publisher
Year 2011
Language
City
Month
Journal International Journal of Social Research Methodology
Volume 14
Number 3
Pages 191–206
URL Link
DOI 10.1080/13645579.2011.563616
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

With the increasing use of video recording in social research methodological questions about multimodal transcription are more timely than ever before. How do researchers transcribe gesture, for instance, or gaze, and how can they show to readers of their transcripts how such modes operate in social interaction alongside speech? Should researchers bother transcribing these modes of communication at all? How do they define a ‘good’ transcript? In this paper we begin to develop a social semiotic framework to account for transcripts as artefacts, treating them as empirical material through which transcription as a social, meaning making practice can be reconstructed. We look at some multimodal transcripts produced in conversation analysis, discourse analysis, social semiotics and micro‐ethnography, drawing attention to the meaning‐making principles applied by the transcribers. We argue that there are significant representational differences between multimodal transcripts, reflecting differences in the professional practices and the rhetorical and analytical purposes of their makers.

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