Bergen-etal2018

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Bergen-etal2018
BibType ARTICLE
Key Bergen-etal2018
Author(s) Clara Bergen, Tanya Stivers, Rebecca K. Barnes, John Heritage, Rose McCabe, Laura Thompson, Merran Toerien
Title Closing the deal: a cross-cultural comparison of treatment resistance
Editor(s)
Tag(s) EMCA, Physician-patient interaction, Treatment Rsistance, Cross-cultural comparison
Publisher
Year 2018
Language English
City
Month
Journal Health Communication
Volume 33
Number 11
Pages 1377–1388
URL Link
DOI 10.1080/10410236.2017.1350917
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

This study investigates patient resistance to doctors’ treatment recommendations in a cross-national comparison of primary care. Through this lens, we explore English and American patients’ enacted priorities, expectations, and assumptions about treating routine illnesses with prescription versus over-the-counter medications. We perform a detailed analysis of 304 (American) and 393 (English) naturally occurring treatment discussions and conclude that American and English patients tend to use treatment resistance in different prescribing contexts to pursue different ends. While American patients are most likely to resist recommendations for non-prescription treatment and display an expectation for prescription treatment in these interactions, English patients show a high level of resistance to recommendations for all types of treatment and display an expectation of cautious prescribing. These behavioral trends reflect broader structural forces unique to each national context and ultimately maintain distinct cultural norms of good-practice prescribing.

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