Difference between revisions of "Jafari-etal2013"

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(Created page with "{{BibEntry |BibType=ARTICLE |Author(s)=Aliakbar Jafari; Babak Taheri; Dirk vom Lehn; |Title=Cultural consumption, interactive sociality, and the museum |Tag(s)=EMCA; cultural...")
 
 
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{{BibEntry
 
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|BibType=ARTICLE
 
|BibType=ARTICLE
|Author(s)=Aliakbar Jafari; Babak Taheri; Dirk vom Lehn;  
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|Author(s)=Aliakbar Jafari; Babak Taheri; Dirk vom Lehn;
 
|Title=Cultural consumption, interactive sociality, and the museum
 
|Title=Cultural consumption, interactive sociality, and the museum
 
|Tag(s)=EMCA; cultural consumption; museum; socialising; sociability; interactive sociality;
 
|Tag(s)=EMCA; cultural consumption; museum; socialising; sociability; interactive sociality;
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|Number=15-16
 
|Number=15-16
 
|Pages=1729–1752
 
|Pages=1729–1752
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|URL=https://www.tandfonline.com/doi/abs/10.1080/0267257X.2013.811095
 
|DOI=10.1080/0267257X.2013.811095
 
|DOI=10.1080/0267257X.2013.811095
|Abstract=Abstract Within marketing and consumer behaviour research, museums have
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|Abstract=Within marketing and consumer behaviour research, museums have been generally conceptualised as public consumption spaces where visitors benefit from a variety of affective, recreational, and cognitive experiences. As such, the social context has been largely subordinated to enhancing visitors’ cultural consumption experience in the physical environment of the museum. Our study takes a reverse path by highlighting how the cultural consumption experience in the museum nourishes ‘interactive sociality’ both inside and outside the museum. The analysis of our qualitative data (interpretive individual and group interviews and non-participatory observations) on Kelvingrove Museum and Art Gallery in Glasgow, UK, imply that by leveraging interactive sociality, managers can enhance the museum’s value proposition and societal worth in contemporary society.
been generally conceptualised as public consumption spaces where visitors
+
 
benefit from a variety of affective, recreational, and cognitive experiences.
+
The paper critiques museum studies’ over-reliance on (social) psychology theories and demonstrates the value of adopting alternative (sociocultural) approaches to the advancement of theory in the field. It provides evidence for the fact that cultural consumers’ interaction with(in) the organisation is not confined to the physical boundaries of a given context. People extend their varying experiences and sensibilities to other domains beyond the museum walls.
As such, the social context has been largely subordinated to enhancing visitors’
 
cultural consumption experience in the physical environment of the museum.
 
Our study takes a reverse path by highlighting how the cultural consumption
 
experience in the museum nourishes ‘interactive sociality’ both inside and
 
outside the museum. The analysis of our qualitative data (interpretive individual
 
and group interviews and non-participatory observations) on Kelvingrove
 
Museum and Art Gallery in Glasgow, UK, imply that by leveraging interactive
 
sociality, managers can enhance the museum’s value proposition and societal
 
worth in contemporary society.
 
The paper critiques museum studies’ over-reliance on (social) psychology
 
theories and demonstrates the value of adopting alternative (sociocultural)
 
approaches to the advancement of theory in the field. It provides evidence for
 
the fact that cultural consumers’ interaction with(in) the organisation is not
 
confined to the physical boundaries of a given context. People extend their varying
 
experiences and sensibilities to other domains beyond the museum walls.
 
 
}}
 
}}

Latest revision as of 14:03, 4 December 2019

Jafari-etal2013
BibType ARTICLE
Key Jafari-etal2013
Author(s) Aliakbar Jafari, Babak Taheri, Dirk vom Lehn
Title Cultural consumption, interactive sociality, and the museum
Editor(s)
Tag(s) EMCA, cultural consumption, museum, socialising, sociability, interactive sociality
Publisher
Year 2013
Language
City
Month
Journal Journal of Marketing Management
Volume 29
Number 15-16
Pages 1729–1752
URL Link
DOI 10.1080/0267257X.2013.811095
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

Within marketing and consumer behaviour research, museums have been generally conceptualised as public consumption spaces where visitors benefit from a variety of affective, recreational, and cognitive experiences. As such, the social context has been largely subordinated to enhancing visitors’ cultural consumption experience in the physical environment of the museum. Our study takes a reverse path by highlighting how the cultural consumption experience in the museum nourishes ‘interactive sociality’ both inside and outside the museum. The analysis of our qualitative data (interpretive individual and group interviews and non-participatory observations) on Kelvingrove Museum and Art Gallery in Glasgow, UK, imply that by leveraging interactive sociality, managers can enhance the museum’s value proposition and societal worth in contemporary society.

The paper critiques museum studies’ over-reliance on (social) psychology theories and demonstrates the value of adopting alternative (sociocultural) approaches to the advancement of theory in the field. It provides evidence for the fact that cultural consumers’ interaction with(in) the organisation is not confined to the physical boundaries of a given context. People extend their varying experiences and sensibilities to other domains beyond the museum walls.

Notes