Due2014

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Due2014
BibType ARTICLE
Key Due2014
Author(s) Brian Due
Title The development of an idea in a context of rejection
Editor(s)
Tag(s) EMCA, Multimodality, Workplace
Publisher
Year 2014
Language
City
Month October
Journal Semiotica
Volume 202
Number
Pages 207-240
URL Link
DOI http://dx.doi.org/10.1515/sem-2014-0036
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

On the basis of a single case analysis of a meeting in a Danish company, the article shows how participants cooperate and draw on different semiotic resources in their co-construction of a new idea. Thus, the article provides detailed descriptions of the first phase of an innovation process. The analysis is conducted on the basis of a video-ethnographic method and tools from multimodal studies and conversion analysis. The article shows how a new idea is constructed in a context of rejection by participants' affiliated response and distribution of cognition.

Notes