TadicYu2020
| TadicYu2020 | |
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| BibType | INCOLLECTION |
| Key | TadicYu2020 |
| Author(s) | Nadja Tadic, Di Yu |
| Title | Constructing the audience in informational media Interviews |
| Editor(s) | Hansun Zhang Waring, Elizabeth Reddington |
| Tag(s) | EMCA |
| Publisher | Bloomsbury |
| Year | 2020 |
| Language | English |
| City | London, UK |
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| Pages | 67–84 |
| URL | Link |
| DOI | 10.5040/9781350098213.ch-004 |
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| Howpublished | |
| Book title | Communicating with the Public: Conversation Analytic Studies |
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Abstract
The role of the audience remains relatively under-explored although it is widely regarded as integral to media interviews (Clayman, 2015). In this chapter, we explore how, rather than assuming an abstract, taken-for-granted audience, participants actively construct their audience as a specific subset of the general public such as parents, members of the PTA, or business owners. Based on six publicly available media interviews conducted with representatives of a philanthropic organization in the U.S, we show how by referencing various social roles, activities, and values, different representatives of the organization position different members of society as potential agents of change in the realm of public health and, thus, as their intended audience members. The study sheds light on how audiences are actively constructed as more specific than abstract, and how public figures can tailor their message in concrete ways to make it relevant and appealing to their intended audience members.
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