Mondada-Sorjonen2016

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Mondada-Sorjonen2016
BibType ARTICLE
Key Mondada-Sorjonen2016
Author(s) Lorenza Mondada, Marja-Leena Sorjonen
Title Making multiple requests in French and Finnish convenience stores
Editor(s)
Tag(s) EMCA, Requests, shop encounters, Mulimodality, French, Finnish
Publisher
Year 2016
Language English
City
Month
Journal Language in Society
Volume 45
Number 5
Pages 733–765
URL Link
DOI 10.1017/S0047404516000646
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

This article systematically explores the sequential contexts for making multiple requests during shop encounters. Based on video recordings in convenience stores in France and Finland, it describes the multimodal practices that buyers and sellers use to treat multiple requests as progressively building a global buying project. The purpose of this study is to demonstrate how multiple requests can be packed together, as relatively simple actions achieved simultaneously or successively in embodied and verbal ways either as subsequent contiguous sequences of actions, or as sequences of actions separated by inserted actions. This article also examines how requests are tied together, and how ‘late’ requests are fitted to the last sequential opportunities in the unfolding encounter. This analysis contributes to the study of commercial encounters and the buying process, as well as to the understanding of sequence organization. It likewise contributes to comparative analyses by discussing the similarities and specificities of this activity across cultural contexts and in different time periods.

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