King2020
| King2020 | |
|---|---|
| BibType | INCOLLECTION |
| Key | King2020 |
| Author(s) | Allie Hope King |
| Title | Curating the Q&A: The art of moderating webinars |
| Editor(s) | Hansun Zhang Waring, Elizabeth Reddington |
| Tag(s) | EMCA |
| Publisher | Bloomsbury |
| Year | 2020 |
| Language | English |
| City | London, UK |
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| Pages | 111–129 |
| URL | Link |
| DOI | 10.5040/9781350098213.ch-006 |
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| Howpublished | |
| Book title | Communicating with the Public: Conversation Analytic Studies |
| Chapter | |
Abstract
A robust literature now exists on question-answer sequences in social interaction (e.g., Stivers, Enfield & Levinson, 2010). What remains relatively under-explored is the role of moderators in facilitating such sequences in certain institutional contexts. Based on 17 audio-recorded webinars organized by a U. S. philanthropic foundation, where audience questions are submitted in text form and made public by a moderator who animates the questions verbally, this chapter focuses on how moderators embody and execute this “third party” role in bridging the interaction between the audience and the group of panellists as well as managing the progressivity of the overall question-answer exchange. In particular, moderators use question preliminaries, question animation, question closings, and respondent selection to manage the progressivity of the sequence. They also use cohesive practices to make hearable ties between the written and spoken interaction to render the Q&A session more informative and comprehensible. These findings constitute a step toward identifying, on a micro-analytic level, certain “best practices” (Zoumenou et al., 2015) for webinar facilitation.
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