Kahlin-Tykesson2016

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Kahlin-Tykesson2016
BibType ARTICLE
Key Kahlin-Tykesson2016
Author(s) Linda Kahlin, Ingela Tykesson
Title Identity attribution and resistance among Swedish-speaking call centre workers in Moldova
Editor(s)
Tag(s) EMCA, Call centre, identity, membership categorization, membership categorization analysis (MCA), multilingualism, omnirelevance, outsourcing, relational talk, resistance, transactional talk
Publisher
Year 2016
Language English
City
Month
Journal Discourse Studies
Volume 18
Number 1
Pages 87–105
URL Link
DOI 10.1177/1461445615613187
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

Based on calls to an outsourced call centre in Moldova, where the agents have received training in Swedish, this article deals with some cases when agents are attributed categorical belonging associated with the issue of outsourcing. The aim of the study is to examine how these challenges are handled within interaction. The analysis is implemented by a combination of conversation analysis and membership categorization analysis, primarily through the notion of omnirelevance, used to demonstrate the participants’ orientation to social contexts. A main result is the subtle forms of resistance that agents exhibit when they respond to various category-based compliments, oriented to the location and language skills of the agent. One form of resistance is giving minimal responses and another is to return to the transactional procedure. The calls are part of a corpus of 800 calls. A comparative analysis also includes a call to a centre in Sweden.

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