Izadi2023

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Izadi2023
BibType INCOLLECTION
Key Izadi2023
Author(s) Dariush Izadi
Title Exploring the phenomenology of shopping as social practice: an inquiry into the multimodal and linguistic repertoires in markets in Sydney
Editor(s) Gitte Rasmussen, Theo van Leeuwen
Tag(s) EMCA, Shopping, Multimodality
Publisher Routledge
Year 2023
Language English
City New York
Month
Journal
Volume
Number
Pages 13–39
URL Link
DOI 10.4324/9781003284123-2
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title Multimodality and Social Interaction in Online and Offline Shopping
Chapter

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Abstract

This chapter investigates how semiotic resources, practices, and spaces are intertwined and interwoven in the process of cultural and interactional exchanges in a busy marketplace in Sydney, Australia, known as Parklea Markets. Based on photographic, video, and audio data, the chapter analyzes the interactions taking place at the cash registers, which are considered exemplary sites for observing transactional and interactional exchanges among customers and sales assistants. The chapter demonstrates that cash register interaction encompasses local diversities evidenced by the use of local artefactual practices and by the cultural differences associated with participants’ different histories. Central to the study are the meaning potentials of resources used and made relevant by the participants involved in the shopping activities. Getting a sense of these mundane everyday interactions reveals how national and international structures, discourses, and politics filter down to the local level, and how they impact upon and are negotiated by everyday diverse actors in their relationships to one another.

Notes