Feng2017
Feng2017 | |
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BibType | ARTICLE |
Key | Feng2017 |
Author(s) | Debing Feng |
Title | Representing ordinary people: experiential interview fragments in CCTV News |
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Tag(s) | EMCA, experiential interview fragment, fragment design, introduction design, ordinary people, television news |
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Year | 2017 |
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Journal | Text & Talk |
Volume | 37 |
Number | 2 |
Pages | 165-188 |
URL | Link |
DOI | https://doi.org/10.1515/text-2017-0002 |
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Abstract
The television news interview has been widely studied in the field of Conversation Analysis. Few researchers, however, have paid attention to the interview fragments that often occur in news bulletin programs. This article applies Conversation Analysis and the notion of recontextualization to the analysis of experiential interview fragments deployed in CCTV News. It is shown that this type of fragments enjoys a relatively fixed sequence structure: introduction–fragment, where the fragment consists of (question+) answer turns. The introduction may be designed to raise a question, offer background information or summarize key points. The fragment itself, unlike a complete interview, is often selected and designed to achieve particular communicative purposes. In CCTV News, for example, the fragments tend to be employed to represent ordinary people’s experience, beneficiary identity and positive image, among others.
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