Feng2017

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Feng2017
BibType ARTICLE
Key Feng2017
Author(s) Debing Feng
Title Representing ordinary people: experiential interview fragments in CCTV News
Editor(s)
Tag(s) EMCA, experiential interview fragment, fragment design, introduction design, ordinary people, television news
Publisher
Year 2017
Language
City
Month
Journal Text & Talk
Volume 37
Number 2
Pages 165-188
URL Link
DOI https://doi.org/10.1515/text-2017-0002
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

The television news interview has been widely studied in the field of Conversation Analysis. Few researchers, however, have paid attention to the interview fragments that often occur in news bulletin programs. This article applies Conversation Analysis and the notion of recontextualization to the analysis of experiential interview fragments deployed in CCTV News. It is shown that this type of fragments enjoys a relatively fixed sequence structure: introduction–fragment, where the fragment consists of (question+) answer turns. The introduction may be designed to raise a question, offer background information or summarize key points. The fragment itself, unlike a complete interview, is often selected and designed to achieve particular communicative purposes. In CCTV News, for example, the fragments tend to be employed to represent ordinary people’s experience, beneficiary identity and positive image, among others.

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