Feng-Wu2018

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Feng-Wu2018
BibType ARTICLE
Key Feng-Wu2018
Author(s) Debing Feng, Xiaoping Wu
Title Weibo interaction in the discourse of internet anti-corruption: The case of “Brother Watch” event
Editor(s)
Tag(s) EMCA, Weibo interaction, Internet anti-corruption, Turn design, Key tweet, Responses
Publisher
Year 2018
Language English
City
Month
Journal Discourse, Context & Media
Volume 24
Number
Pages 99–108
URL Link
DOI 10.1016/j.dcm.2018.02.002
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

Extant studies have been predicated on the assumption that Weibo interaction plays important roles in the formation and development of Internet anti-corruption, but little attention has been given to how such interaction is locally constructed among Weibo users. Drawing upon analytical tools evolved from Conversation Analysis and Multimodal Discourse Analysis, this study examined a pool of Weibo tweets and responses employed in discussing an Internet anti-corruption event, i.e., the ‘‘Brother Watch” event which happened in 2012. The analysis showed that Weibo interaction featured an overarching sequence of ‘‘key tweet + responses”, wherein key tweets were formulated as newsworthy and authentic messages to engage the audience. Responses were designed to project new meanings and actions while orienting to prior turns. As a result, exposed information became repetitively circulated, amplified and reinforced, and eventually shaped into an online public event.

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