Due2020b

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Due2020b
BibType ARTICLE
Key Due2020b
Author(s) Brian L. Due, Dirk Vom Lehn, Helena Webb, Christian Heath, Johan Trærup
Title Servicing the body: placing glasses on the client’s head at the opticians
Editor(s)
Tag(s) EMCA
Publisher
Year 2020
Language English
City
Month
Journal Visual Studies
Volume 35
Number 2-3
Pages 109-123
URL Link
DOI 10.1080/1472586X.2020.1763196
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

Various forms of service work rely upon personnel undertaking activities that necessitate close, and in some cases potentially intimate, contact with a client’s body. In this paper, we consider the ways in which opticians place and position glasses on the head of their clients and how they avoid, or at least ameliorate, the problems and sensitivities that might arise in this close encounter with the co-participant. The paper is based on the analysis of a substantial corpus of video-recordings, augmented by field work, undertaken both in UK and Denmark. The analysis draws on ethnomethodology and conversation analysis and contributes to our understanding of the interactional accomplishment of body work and embodied conduct and to the growing corpus of research concerned with ‘multimodality’ and the social organisation of service encounters.

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