Deppermann2015

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Deppermann2015
BibType INCOLLECTION
Key Deppermann2015
Author(s) Arnulf Deppermann
Title Positioning
Editor(s) Anna De Fina, Alexandra Georgakopoulou
Tag(s) EMCA, conversation analysts, D-discourses, encoding/decoding model, positioning
Publisher John Wiley & Sons
Year 2015
Language English
City London
Month
Journal
Volume
Number
Pages 369–387
URL Link
DOI 10.1002/9781118458204.ch19
ISBN 9781118458204
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title The Handbook of Narrative Analysis
Chapter

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Abstract

Over the last two decades, 'positioning' has become an established concept used to elucidate how identities are deployed and negotiated in narratives. This chapter locates positioning in the larger field of research on identities and discourse. 'Positioning' is designed as an alternative to studying the subject in terms of an overarching identity. Theorizing about positioning was sparked by the idea that societal discourses provide positions that individuals inhabit in social practice. It soon became evident that dominant discourses do not automatically determine the position subjects adopt. In media discourse, for example, the famous encoding/decoding model by Hall (1973) distinguishes between the hegemonic, negotiated and oppositional positions that recipients of media products may inhabit, leading to different interpretations of media products. Conversation analysts argue that researchers must attend to how participants themselves observably appeal to D-discourses and display that they are relevant for their talk.

Notes