Pihlaja2014

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Pihlaja2014
BibType ARTICLE
Key Pihlaja2014
Author(s) Stephen Pihlaja
Title “Christians” and “bad Christians”: categorization in atheist user talk on YouTube
Editor(s)
Tag(s) Conversation Analysis, EMCA, MCA, YouTube
Publisher
Year 2014
Language
City
Month
Journal Text and Talk
Volume 34
Number 5
Pages 623–639
URL Link
DOI 10.1515/text-2014-0020
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

This article presents an investigation of the use of social categories in talk about Christians in a small community of users discussing religious issues on the popular video-sharing site, YouTube. The article focuses on how self-proclaimed atheists employed and modified the category of “Christian” to describe others in a series of antagonistic debates – called “drama” by users. Three video pages, including video talk and comments, were analyzed using membership categorization analysis (Housley and Fitzgerald 2002) to focus on how users, and in particular atheists, employed and modified the category of “Christian” to talk about others. The analysis shows the category of “Christian” was used in different ways to evaluate the actions of others, often leading to conflict about the use of the category. The study shows how the meaning of categories is dynamic in talk, and how local, specific uses emerged as stable on different timescales in the drama. Findings also show that categorization often revealed user beliefs and expectations about social interaction, particularly when the categorization led to moral judgments.

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