Martin2012

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Martin2012
BibType ARTICLE
Key Martin2012
Author(s) David Martin
Title The cooperative use of material resources and contextual features in graphic design

work

Editor(s)
Tag(s) EMCA, graphic design, ethnomethodology, context, intent, aesthetics
Publisher
Year 2012
Language
City
Month
Journal Design Studies
Volume 33
Number 6
Pages 589–610
URL Link
DOI 10.1016/j.destud.2012.06.007
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

We present an ethnomethodological analysis of an ethnographic study of graphic designers to show how their design activities were organised. We focus on how the creative process is shaped through the instrumental and discursive use of material and digital resources. We concentrate on how contextually relevant but ‘off-stage’ features of the design space such as clients, consumers, similar products, trends and so on are talked about in order to provide the context for understanding and assessing the potential quality and impact of the design. We also examine the situated use of aesthetic terms as a means through which the practitioners relate various features of the look and feel of the design to these elements of constructed context.

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