Lomax1998

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Lomax1998
BibType ARTICLE
Key Lomax1998
Author(s) Helen Lomax, Neil Casey
Title Recording social life: Reflexivity and video methodology
Editor(s)
Tag(s) EMCA, Methodology, Video Analysis, Reflexivity
Publisher
Year 1998
Language
City
Month
Journal Sociological Research Online
Volume 3
Number 2
Pages
URL Link
DOI
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

The degree to which researcher generated visual records (for example video texts) may be used to collect valid information about the social world is subject to considerable academic debate (cf. Feld and Williams, 1975; Gottdiener 1979 and Grimshaw, 1982). On the one hand the method is assumed, by implication, to have limited impact on the data, the taped image being treated as a replica of the unrecorded event (Vihman and Greenlee, 1987; Vuchinich, 1986). On the other, it is suggested that the video camera has a uniquely distorting effect on the researched phenomenon (Gottdigner, 1979; p. 61; Heider, 1976; p. 49). Research participants, it is argued, demonstrate a reactive effect to the video process such that data is meaningful only if special precautions are taken to validate it. Strategies suggested include a covert approach to the data collection itself (cf. Eibl-Eibesfeldt and Haass, 1974; Gottdiener, 1979; Albrecht, 1985) or the application of triangulative techniques such as respondent validation (Gottdiener, 1979; Albreght, 1985 and Arborelius and Timpka, 1990). In this paper we suggest that both these views are problematic. The insistence of one on marginalising the role of the research process and the other on attempting to separate the process from the research data is at the expense of exploring the degree to which the process helps socially and interactionally produce the data. As we demonstrate, the activity of data collection is constitutive of the very interaction which is then subsequently available for investigation. A reflexive analysis of this relationship is therefore essential. Video generated data is an ideal resource in as far as it can provide a faithful record of the process as an aspect of the naturally occurring interaction which comprises the research topic.

Publication (PDF): Recording Social Life: Reflexivity and Video Methodology. Available from: https://www.researchgate.net/publication/288405443_Recording_Social_Life_Reflexivity_and_Video_Methodology [accessed Apr 11, 2017].

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