Lindbloom2010

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Lindbloom2010
BibType ARTICLE
Key Lindbloom2010
Author(s) Jana Lindbloom
Title Stratégie prezentovania väčšinového a menšinového názoru v online diskusiách o dotáciách do poľnohospodárstva
Editor(s)
Tag(s) EMCA, Media, Online Interaction, Agriculture, Subsidies
Publisher
Year 2010
Language Slovak
City
Month
Journal Sociologický časopis / Czech Sociological Review
Volume 46
Number 4
Pages 505-536
URL Link
DOI
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

Drawing on discourse analysis and ethnomethodology, this study presents an analysis of online political discussions on the contentious issue of agricultural subsidies as a case of ‘talk-in-(inter)action’. A corpus retrieved from an internet forum biased towards right-wing framings of political issues furnished this study with a means to focus on an ‘inter-discursive’ contestation taking place within a debate setting characterised by an asymmetric representation of opposing viewpoints. Entries criticising and entries defending agricultural subsidies and/or farmers were juxtaposed and analysed as culturally adroit performances of the social role of a representative of a local majority or minority opinion. The paper provides an elucidation of the unequal demands on representation of these diverse positions and clarifies the effects of some frequently employed discursive strategies, which bolster both the persuasiveness of the promoted interpretation and the positioning of the represented discourse on the battlefield of gaining/maintaining discursive dominance. It is argued and shown that the position of local dominance vs. subordination is not a matter only of numerical prevalence, but also (and perhaps primarily) of the interactional co-production of respective positions and of the discursive accomplishment of corresponding social roles.

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