Houtkoop-vdBergh2000
| Houtkoop-vdBergh2000 | |
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| BibType | ARTICLE |
| Key | Houtkoop-vdBergh2000 |
| Author(s) | Hanneke Houtkoop-Steenstra, Huub van den Bergh |
| Title | Effects of introductions in large-scale telephone survey interviews |
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| Tag(s) | EMCA, Survey Interviews |
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| Year | 2000 |
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| Journal | Sociological Methods & Research |
| Volume | 28 |
| Number | 3 |
| Pages | 281–300 |
| URL | Link |
| DOI | 10.1177/0049124100028003002 |
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Abstract
In this article, the effect of four different introductions on response rates in large-scale telephone surveys in the Netherlands in investigated. Three standardized scripted introductions with different numbers of content elements, in addition to a fourth agendabased introduction, were distinguished. In the latter, the interviewers formulated their own introductions on the basis of a limited number of catchwords. A total of 1,831 first telephone calls by 132 interviewers were analyzed; only first calls were taken into account. In a multilevel model, the three standardized scripted introductions did not differ much with respect to response rates, appointment rates, or refusal rates. However, the agenda-based introduction induced both higher response rates and higher appointment rates and, therefore, lower refusal rates.
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