Due2017

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Due2017
BibType ARTICLE
Key Due2017
Author(s) Brian L. Due
Title Respecifying the information sheet: An interactional resource for decision-making in optician shops
Editor(s)
Tag(s) EMCA, decision-making, information sheets, ethnomethodology, maps, Multimodal conversation analysis, service encounter, shopping, Video ethnography
Publisher
Year 2017
Language English
City
Month
Journal Journal of Applied Linguistics and Professional Practice
Volume 14
Number 2
Pages 127–148
URL Link
DOI 10.1558/jalpp.33663
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

This paper considers how information sheets are used as a resource for joint attention and decision-making in a situated service encounter. The optician shop is a perspicuous setting for addressing decision-making as an interactional accomplishment informed by information sheets, because they are routinely used and made relevant by sellers. The paper builds on ethnomethodological multimodal conversation analysis and a large corpus of more than 700 hours of video recordings from eleven different Danish optician shops. Based on one single analysis from this corpus, the paper shows how the sheet is used cooperatively and oriented to in situ as a shared resource in the process of selling/buying glasses. A key finding is that the information sheet is not just a resource for the seller but a shared resource for established joint attention and decision-making. More generally, the paper contributes to studies of service and sales encounters by highlighting the importance of inscribed objects to decision-making processes in social interaction.

Notes