Llewellyn-Burrow2008
Llewellyn-Burrow2008 | |
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BibType | ARTICLE |
Key | Llewellyn-Burrow2008 |
Author(s) | Nick Llewellyn, Robin Burrow |
Title | Streetwise sales and the social order of city streets |
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Tag(s) | EMCA, Big Issue, markets, street selling, ethnomethodology, video studies. |
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Year | 2008 |
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Journal | British Journal of Sociology |
Volume | 59 |
Number | 3 |
Pages | 561-582 |
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Abstract
This paper analyses how a Big Issue vendor approached passers-by and how they responded, how recognizable courses of social and economic activity were inter- actionally produced from initiation through to some conclusion.The paper recov- ers how the vendor’s work was contextually embedded in the urban landscape, how it was constrained by, and actively shaped, the social order of the street. Drawing on video-audio recordings the paper contributes to a growing body of ethnographic and ethnomethodological research which has emphasized the embodied, contingent and interactional character of economic activity. By exam- ining such materials, the paper is well positioned to describe how the vendor found his market on the street, social interventions that propelled passers-by into buying behaviour.The paper sheds light on now familiar encounters which occur millions of times each week in the UK and beyond.
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