Harjunpaa2023

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Harjunpaa2023
BibType INCOLLECTION
Key Harjunpaa2023
Author(s) Katariina Harjunpää, Lorenza Mondada, Kimmo Svinhufvud
Title Customers’ Inquiries about Products: Establishing Grounds for the Decision to Buy
Editor(s) Barbara Fox, Lorenza Mondada, Marja-Leena Sorjonen
Tag(s) EMCA
Publisher Cambridge University Press
Year 2023
Language English
City Cambridge
Month
Journal
Volume
Number
Pages 73-108
URL Link
DOI 10.1017/9781009216012.003
ISBN 9781009215992,9781009216012
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title Encounters at the Counter: The Organization of Shop Interactions
Chapter

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Abstract

The chapter examines the formatting of initial turns by customers at the counter, before they decide and in order to select what to buy. On the basis of recordings in bakeries in Finland, France, and Switzerland, it is shown how customers may face a range of practical problems in making decisions as to what or whether to purchase, including seeing items that might look appealing but which they don’t recognize or for which they do not know the ingredients. Through the design of their questions, drawing on verbal, material, and embodied resources, customers make publicly available to the sellers their epistemic access to the products (e.g., they do not know enough about the item to formulate its identity with anything more than a demonstrative pronoun or demonstrative determiner plus ‘empty’ noun). With their answers sellers provide information that may be immediately useful for the customer in making their decision, or which may need further elaboration. The referential practices employed by both customers and sellers reveal features of items that are locally relevant for the practical purposes of buying, in particular sequential, material, and embodied locations in interaction.

Notes