Knoblauch2008
| Knoblauch2008 | |
|---|---|
| BibType | ARTICLE |
| Key | Knoblauch2008 |
| Author(s) | Hubert Knoblauch |
| Title | The Performance of Knowledge: Pointing and Knowledge in Powerpoint Presentations |
| Editor(s) | |
| Tag(s) | EMCA, communication, communicative culture, knowledge, knowledge society, performance, performative, powerpoint |
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| Year | 2008 |
| Language | English |
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| Journal | Cultural Sociology |
| Volume | 2 |
| Number | 1 |
| Pages | 75–97 |
| URL | |
| DOI | 10.1177/1749975507086275 |
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Abstract
Powerpoint and similar technologies have contributed to a profound transforma- tion of lecturing and presenting information. In focusing on pointing in power- point presentations, the article addresses aspects of this transformation of speech into ‘presentations’. As opposed to popular attacks against powerpoint, the analysis of a large number of audio-visually recorded presentations (mainly in German) demonstrates the creativity of these ‘performances’, based on the inter- play of slides (and other aspects of this technology), speech, pointing and body formations. Pointing seems to be a particular feature of this kind of presentation, allowing knowledge to be located in space.Considering powerpoint as one of the typical technologies of so-called ‘knowledge societies’, this aspect provides some indication as to the social understanding of knowledge. Instead of ‘representing’ reality, knowledge is defined by the circularity of speaking and showing, thus becoming presented knowledge rather than representing knowledge.
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