DeStefani2014

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DeStefani2014
BibType INCOLLECTION
Key DeStefani2014
Author(s) Elwys De Stefani
Title Establishing joint orientation towards commercial objects in a self-service store: How practices of categorisation matter
Editor(s) Maurice Nevile, Pentti Haddington, Trine Heinemann, Mirka Rauniomaa
Tag(s) EMCA
Publisher John Benjamins
Year 2014
Language English
City Amsterdam/Philadelphia
Month
Journal
Volume
Number
Pages 271–294
URL Link
DOI 10.1075/z.186.12ste
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title Interacting with Objects: Language, Materiality, and Social Activity
Chapter

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Abstract

This chapter investigates how persons shopping together initiate orientation towards commercial objects that populate self-service stores. Drawing on the methods developed in conversation analysis, it discusses the actions that shoppers accomplish when introducing a ‘new’ object into their interaction. In the supermarket setting, objects are available resources: as customers navigate through the aisles of the store, they use (commercial) objects as landmarks, as resources allowing them to organise their overall shopping activity, to initiate buying decisions, to engage in topic talk, etc. This study furthermore discusses the multimodal resources that shoppers employ when establishing a joint focus of attention and analyses the categorisation work that they accomplish when orienting towards objects that are on sale.

Notes