Dupret2007
Dupret2007 | |
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BibType | ARTICLE |
Key | Dupret2007 |
Author(s) | Baudouin Dupret, Jean-Nöel Ferrié |
Title | The audience they assign themselves: Three Arab channels and their "self-presentation" |
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Tag(s) | EMCA, Arabic, Audience, Media, Membership Categorization |
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Year | 2007 |
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Journal | Ethnographic Studies |
Volume | 9 |
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Pages | 63-80 |
URL | Link |
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Abstract
The extreme reticence of the satellite television channels broadcasting in Arabic concerning the identity of their silent partners, their moneylenders, and their financial backers is equaled only by their verbosity concerning the profile they aim to give themselves and, therefore, the type of audience that they aim to attract by very reason of this profile. In this article, we describe the practical deployment of this self- production and the production of the virtual audience to which these three channels picked up by the satellite “Arabsat” are delivered. This production operates mainly through membership categorization of the audience these channels aim to reach, but also through the affiliations that supposedly characterize them. In other words, the spots in which these different channels present themselves participate in the production of an ongoing typology of their own identity and the identity of their supposed viewers.
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