Dupret2007

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Dupret2007
BibType ARTICLE
Key Dupret2007
Author(s) Baudouin Dupret, Jean-Nöel Ferrié
Title The audience they assign themselves: Three Arab channels and their "self-presentation"
Editor(s)
Tag(s) EMCA, Arabic, Audience, Media, Membership Categorization
Publisher
Year 2007
Language
City
Month
Journal Ethnographic Studies
Volume 9
Number
Pages 63-80
URL Link
DOI
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

The extreme reticence of the satellite television channels broadcasting in Arabic concerning the identity of their silent partners, their moneylenders, and their financial backers is equaled only by their verbosity concerning the profile they aim to give themselves and, therefore, the type of audience that they aim to attract by very reason of this profile. In this article, we describe the practical deployment of this self- production and the production of the virtual audience to which these three channels picked up by the satellite “Arabsat” are delivered. This production operates mainly through membership categorization of the audience these channels aim to reach, but also through the affiliations that supposedly characterize them. In other words, the spots in which these different channels present themselves participate in the production of an ongoing typology of their own identity and the identity of their supposed viewers.

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