Heritage2011a
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| Heritage2011a | |
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| BibType | ARTICLE |
| Key | Heritage2011a |
| Author(s) | John Heritage, David Greatbatch |
| Title | Generating applause: A study of rhetoric and response at party political conferences |
| Editor(s) | |
| Tag(s) | EMCA, Rhetoric, Collective response, Political communication, Applause |
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| Year | 1986 |
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| Journal | American Journal of Sociology |
| Volume | 92 |
| Number | 1 |
| Pages | 110–157 |
| URL | Link |
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Abstract
Recent work in conversation analysis suggests that audience re- sponses to political speeches are strongly influenced by the rhetor- ical construction of political messages. This paper shows that seven basic rhetorical formats were associated with nearly 70% of the applause produced in response to 476 political speeches to British party political conferences in 1981. The relationship between rhetoric and response is broadly independent of political party, the political status of the speaker, and the popularity of the message. Performance factors are found to influence the likelihood of audi- ence response strongly.
Notes
