Difference between revisions of "Asmuss2018"

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|Volume=21
 
|Volume=21
 
|Number=2
 
|Number=2
|Pages=884-912
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|Pages=884–912
|URL=http://www.management-aims.com/download.php?id=388&l=en&f=en_1532718180.pdf
+
|URL=https://management-aims.com/index.php/mgmt/article/view/3832
|Abstract=This paper deals with the communicative accomplishment of
+
|Abstract=This paper deals with the communicative accomplishment of strategy practices and processes (Cooren Bencherki, Chaput & Vásquez, 2015; Pälli, 2017; Vásquez Bencherki, Cooren & Sergi, 2017). We do so by investigating one significant activity within an organizational strategy making process, namely strategy meetings. Here, members of the upper management group create concrete drafts for the actual strategy document, and we focus on a specific action sequence where strategy actors propose changes to the strategy document. Specifically, we investigate how the participants subsequently deal with the proposal, how such interaction work facilitates the accomplishment of strategy roles, and how the interaction impacts the decision making process. Our study shows that strategy actors, when making these decisions, not only orient to an acceptance or rejection of the proposal but also to questions of entitlement (Asmuß & Oshima, 2012). This orientation involves multimodal resources, ranging from talk (Samra-Fredericks, 2003) to embodied and material resources. The study thus provides an empirical demonstration of the processual aspects of strategy work and their impact on strategic outcomes; further, it highlights the importance for practice studies to acknowledge communicative (verbal, embodied and material) aspects in capturing the complexity of strategy work.
strategy practices and processes (Cooren Bencherki, Chaput & Vásquez,
 
2015; Pälli, 2017; Vásquez Bencherki, Cooren & Sergi, 2017). We do so by
 
investigating one significant activity within an organizational strategy
 
making process, namely strategy meetings. Here, members of the upper
 
management group create concrete drafts for the actual strategy
 
document, and we focus on a specific action sequence where strategy
 
actors propose changes to the strategy document. Specifically, we
 
investigate how the participants subsequently deal with the proposal, how
 
such interaction work facilitates the accomplishment of strategy roles, and
 
how the interaction impacts the decision making process.
 
Our study shows that strategy actors, when making these decisions, not
 
only orient to an acceptance or rejection of the proposal but also to
 
questions of entitlement (Asmuß & Oshima, 2012). This orientation
 
involves multimodal resources, ranging from talk (Samra-Fredericks, 2003)
 
to embodied and material resources. The study thus provides an empirical
 
demonstration of the processual aspects of strategy work and their impact
 
on strategic outcomes; further, it highlights the importance for practice
 
studies to acknowledge communicative (verbal, embodied and material)
 
aspects in capturing the complexity of strategy work.
 
 
}}
 
}}

Latest revision as of 02:57, 14 January 2020

Asmuss2018
BibType ARTICLE
Key Asmuss2018
Author(s) Birte Asmuß, Sae Oshima
Title Strategy making as a communicative practice: the multimodal accomplishment of strategy roles
Editor(s)
Tag(s) EMCA, strategy-as-practice, strategy making, multimodality, Conversation Analysis
Publisher
Year 2018
Language English
City
Month
Journal M@n@gement
Volume 21
Number 2
Pages 884–912
URL Link
DOI
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

This paper deals with the communicative accomplishment of strategy practices and processes (Cooren Bencherki, Chaput & Vásquez, 2015; Pälli, 2017; Vásquez Bencherki, Cooren & Sergi, 2017). We do so by investigating one significant activity within an organizational strategy making process, namely strategy meetings. Here, members of the upper management group create concrete drafts for the actual strategy document, and we focus on a specific action sequence where strategy actors propose changes to the strategy document. Specifically, we investigate how the participants subsequently deal with the proposal, how such interaction work facilitates the accomplishment of strategy roles, and how the interaction impacts the decision making process. Our study shows that strategy actors, when making these decisions, not only orient to an acceptance or rejection of the proposal but also to questions of entitlement (Asmuß & Oshima, 2012). This orientation involves multimodal resources, ranging from talk (Samra-Fredericks, 2003) to embodied and material resources. The study thus provides an empirical demonstration of the processual aspects of strategy work and their impact on strategic outcomes; further, it highlights the importance for practice studies to acknowledge communicative (verbal, embodied and material) aspects in capturing the complexity of strategy work.

Notes