Difference between revisions of "Rasmussen2023a"

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|Tag(s)=EMCA; Shopping; Multimodality
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|Language=English
 
|Language=English
 
|Address=New York
 
|Address=New York

Revision as of 00:39, 17 October 2023

Rasmussen2023a
BibType INCOLLECTION
Key Rasmussen2023a
Author(s) Gitte Rasmussen, Theo van Leeuwen
Title Introduction
Editor(s) Gitte Rasmussen, Theo van Leeuwen
Tag(s) EMCA, Shopping, Multimodality
Publisher Routledge
Year 2023
Language English
City New York
Month
Journal
Volume
Number
Pages 1–12
URL Link
DOI 10.4324/9781003284123-1
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title Multimodality and Social Interaction in Online and Offline Shopping
Chapter

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Abstract

Introducing a volume of studies on online and offline shopping, this chapter opens with a discussion of the history of shopping, the many forms of shopping, and the role of shopping in the social and cultural life of human communities. The chapter then reviews how the various studies included in the volume explore two themes: multimodality, shopping as involving all the senses and using a wide range of forms of communication; and shopping as social interaction, including forms of shopping that are managed top-down or even programmed, as in online shopping, and forms of shopping that are created and coordinated in situ by buyers and sellers, as in certain kinds of markets. The chapter ends by discussing the multidisciplinary nature of the volume, which brings together a range of approaches to the study of multimodal social interaction, including ethnomethodological, conversation analytical, and social semiotic approaches, and by reviewing the literature on shopping in each of these fields.

Notes