Further thoughts on the Skinnerian connection: ethnomethodology and behavior modification
by Pauline N. Pepinsky
Link
Reference:
Pauline N. Pepinsky, (1975), "Further thoughts on the Skinnerian connection: ethnomethodology and behavior modification", American Sociologist, vol. 10, no. 1, pp. 39–41.
Bibtex Entry:
@ARTICLE{Pepinsky1975,
  author = "Pauline N. Pepinsky", 
  keywords = "EMCA, Behaviorism", 
  journal = "American Sociologist", 
  number = "1", 
  pages = "39–41", 
  title = "Further thoughts on the Skinnerian connection: ethnomethodology and behavior modification", 
  url = "http://www.jstor.org/stable/27702160", 
  volume = "10", 
  year = "1975", 
}