From paradigm to prototype and back again: interactive aspects of “cognitive processing” in standardized survey interviews
by Douglas W. Maynard
Reference:
Douglas W. Maynard, (1996), "From paradigm to prototype and back again: interactive aspects of “cognitive processing” in standardized survey interviews", In Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research (Norbert Schwarz, Seymour Sudman, eds.), San Francisco, Jossey Bass, pp. 65–88.
Bibtex Entry:
@INCOLLECTION{Maynard1996a,
  address = "San Francisco", 
  author = "Douglas W. Maynard", 
  booktitle = "Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research", 
  keywords = "EMCA, Cognition, Interviews, Research Methods", 
  editor = "Norbert Schwarz and Seymour Sudman", 
  pages = "65–88", 
  publisher = "Jossey Bass", 
  title = "From paradigm to prototype and back again: interactive aspects of “cognitive processing” in standardized survey interviews", 
  year = "1996", 
}