Discourse and message analysis: the micro structure of mass media messages
by John Heritage, Steven E. Clayman, Don H. Zimmerman
Reference:
John Heritage, Steven E. Clayman, Don H. Zimmerman, (1988), "Discourse and message analysis: the micro structure of mass media messages", In Advancing Communication Science: Merging Mass and Interpersonal Processes (Robert P. Hawkins, John M. Wiemann, Suzanne Pingree, eds.), London, Sage, pp. 77–109.
Bibtex Entry:
@INCOLLECTION{Heritage1988a,
  address = "London", 
  author = "John Heritage, Steven E. Clayman and Don H. Zimmerman", 
  booktitle = "Advancing Communication Science: Merging Mass and Interpersonal Processes", 
  keywords = "EMCA, Discourse Analysis, Mass media", 
  editor = "Robert P. Hawkins, John M. Wiemann and Suzanne Pingree", 
  pages = "77–109", 
  publisher = "Sage", 
  title = "Discourse and message analysis: the micro structure of mass media messages", 
  year = "1988", 
}