The Hard Sell: The Language and Lessons of Street-Wise Marketing

Clark, Colin; Pinch, Trevor

by Colin Clark, Trevor Pinch

Reference:

Colin Clark, Trevor Pinch, (1995), "The Hard Sell: The Language and Lessons of Street-Wise Marketing", London, Harper Collins.

Bibtex Entry:

@BOOK{Clark1995,
  address = "London", 
  author = "Colin Clark and Trevor Pinch", 
  keywords = "EMCA, Marketing, Selling", 
  publisher = "Harper Collins", 
  title = "The Hard Sell: The Language and Lessons of Street-Wise Marketing", 
  year = "1995", 
}