Word of mouth: products, conversations and consumption
by Barry Brown, Eric Laurier
Link
Reference:
Barry Brown, Eric Laurier, (2014), "Word of mouth: products, conversations and consumption", Consumption Markets & Culture, vol. 17, no. 1, pp. 29–49.
Bibtex Entry:
@ARTICLE{Brown-Laurier2014,
  author = "Barry Brown and Eric Laurier", 
  doi = "10.1080/10253866.2012.675827", 
  keywords = "EMCA, Conversation analysis, Ethnography, Word of mouth, Post purchase, Product talk, Shopping", 
  journal = "Consumption Markets & Culture", 
  number = "1", 
  pages = "29–49", 
  title = "Word of mouth: products, conversations and consumption", 
  url = "https://www.tandfonline.com/doi/full/10.1080/10253866.2012.675827", 
  volume = "17", 
  year = "2014", 
}