Houtkoop-vdBergh2000

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Houtkoop-vdBergh2000
BibType ARTICLE
Key Houtkoop-vdBergh2000
Author(s) Hanneke Houtkoop-Steenstra, Huub van den Bergh
Title Effects of introductions in large-scale telephone survey interviews
Editor(s)
Tag(s) EMCA, Survey Interviews
Publisher
Year 2000
Language
City
Month
Journal Sociological Methods & Research
Volume 28
Number 3
Pages 281–300
URL Link
DOI 10.1177/0049124100028003002
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

In this article, the effect of four different introductions on response rates in large-scale telephone surveys in the Netherlands in investigated. Three standardized scripted introductions with different numbers of content elements, in addition to a fourth agendabased introduction, were distinguished. In the latter, the interviewers formulated their own introductions on the basis of a limited number of catchwords. A total of 1,831 first telephone calls by 132 interviewers were analyzed; only first calls were taken into account. In a multilevel model, the three standardized scripted introductions did not differ much with respect to response rates, appointment rates, or refusal rates. However, the agenda-based introduction induced both higher response rates and higher appointment rates and, therefore, lower refusal rates.

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