Difference between revisions of "Greiffenhagen2013"

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|BibType=ARTICLE
 
|BibType=ARTICLE
 
|Author(s)=Christian Greiffenhagen
 
|Author(s)=Christian Greiffenhagen
|Title=Visual Grammar in Practice: Negotiating the Arrangement of Speech Bubbles in Storyboards
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|Title=Visual grammar in practice: negotiating the arrangement of speech bubbles in storyboards
 
|Tag(s)=visual grammar; visual culture; multimodality; storyboards; video analysis; ethnomethodology; EMCA
 
|Tag(s)=visual grammar; visual culture; multimodality; storyboards; video analysis; ethnomethodology; EMCA
 
|Key=Greiffenhagen2013
 
|Key=Greiffenhagen2013

Latest revision as of 14:26, 4 December 2019

Greiffenhagen2013
BibType ARTICLE
Key Greiffenhagen2013
Author(s) Christian Greiffenhagen
Title Visual grammar in practice: negotiating the arrangement of speech bubbles in storyboards
Editor(s)
Tag(s) visual grammar, visual culture, multimodality, storyboards, video analysis, ethnomethodology, EMCA
Publisher
Year 2013
Language
City
Month
Journal Semiotica
Volume 195
Number
Pages 127–167
URL Link
DOI 10.1515/sem-2013-0008
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

It is generally acknowledged that we live in an increasingly visual culture, populated with a variety of visual objects. Researchers have recently started to investigate the underlying regularities, the “visual grammar,” according to which these objects are assembled. While most existing studies base their analysis on products (such as advertisements, movies or pages from newspapers), this paper studies the processes through which such products are assembled, thereby investigating visual grammar in practice.

The particular objects analyzed are storyboards that were produced by secondary school pupils using a new computerized storyboarding tool as part of their engagement with Shakespeare's Macbeth. The paper focuses on situations in which pupils explicitly discuss and negotiate the placement of speech bubbles, thereby revealing aspects of the “meaning-effects” of such placements.

Notes