Narrative intelligibility and membership categorization in a television commercial

Francis, David J.; Hart, Christopher

by David J. Francis, Christopher Hart

Reference:

David J. Francis, Christopher Hart, (1997), "Narrative intelligibility and membership categorization in a television commercial", In Culture in Action: Studies in Membership Categorization Analysis (Stephen Hester, Peter Eglin, eds.), Washington D.C., University Press of America, pp. 123–152.

Bibtex Entry:

@INCOLLECTION{Francis1997,
  address = "Washington D.C.", 
  author = "David J. Francis and Christopher Hart", 
  booktitle = "Culture in Action: Studies in Membership Categorization Analysis", 
  keywords = "EMCA, Membership Categorization Analysis, Narratives", 
  editor = "Stephen Hester and Peter Eglin", 
  pages = "123–152", 
  publisher = "University Press of America", 
  title = "Narrative intelligibility and membership categorization in a television commercial", 
  year = "1997", 
}