Carranza2017b

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Carranza2017b
BibType ARTICLE
Key Carranza2017b
Author(s) Ariel Vázquez Carranza
Title If vegetables could talk …: A structural and sequential analysis of buying and selling interactions in a Mexican fruit and vegetable shop
Editor(s)
Tag(s) EMCA, CA, Buying interactions, Institutional talk, Mexican Spanish, Selling interactions, Commercial encounters, Sequential analysis
Publisher
Year 2017
Language
City
Month
Journal Discourse Studies
Volume 19
Number 6
Pages 711-731
URL Link
DOI 10.1177/1461445617727185
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

The present investigation studies buying and selling encounters in a Mexican fruit and vegetable shop. It is a conversation-analytic study that shows aspects of the institutional character of these interactions, their overall organisation and sequential structure. It suggests that the core sequential structure of these encounters consists of two base adjacency pairs, buying (requesting–giving a product) and selling (requesting–giving money). In particular, the analysis describes the preparatory characteristics of the pre-expansions that precede the product request formulations, the linguistic composition and sequential positioning of request formulations, the insertions of the buying adjacency pair and the sequencing of the commercial exchange which is described as the climax of the institutional event. The designs of the first pair part of the selling adjacency pair and the product request formulations are presented as clear instances of the referential framework or common ground shared by seller and customer.

Notes