Armon2017

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Armon2017
BibType ARTICLE
Key Armon2017
Author(s) Rony Armon, Ayelet Baram-Tsabari
Title Our findings, my method: Framing science in televised interviews
Editor(s)
Tag(s) EMCA, television, conversation analysis, framing, media and science, narrative, science experts, television
Publisher
Year 2017
Language English
City
Month
Journal Public Understanding of Science
Volume 26
Number 8
Pages 986–1002
URL Link
DOI 10.1177/0963662516648532
ISBN
Organization
Institution
School
Type
Edition
Series
Howpublished
Book title
Chapter

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Abstract

The public communication of science and technology largely depends on its framing in the news media, but scientists’ role in this process has only been explored indirectly. This study focuses on storied accounts told by scientists when asked to present their research or provide expert advice in the course of a news interview. A total of 150 items from a current affairs talk show broadcast in the Israeli media were explored through a methodology combining narrative and conversation analysis. Using the concept of framing as originally proposed by Erving Goffman, we show that researchers use personal accounts as a way of reframing news stories introduced by the program hosts. Elements of method and rationale, which are usually considered technical and are shunned in journalistic reports, emerged as a crucial element in the accounts that experts themselves provided. The implications for framing research and science communication training are discussed.

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